Write On Target: The Direct Marketer’s Copywriting Handbook
Donna Baier Stein & Floyd Kemske
Learn insider secrets to mastering the most powerful tools used in direct marketing. Write On Target is loaded with examples from some of the most successful direct marketing programs working today!
UPDATE AVAILABLE SOON!
The New Marketing Conversation: Creating and Strengthening Relationships Between Buyers and Sellers
Donna Baier Stein & Alexander MacAaron
Vital strategies on convergence (speaking with one voice in ALL communications, a critical approach for creative and marketing success) for professionals from all areas of marketing communications, as well as general executive-level management.